Marketing environment and buyer behaviour Essay Example

Marketing environment and buyer behaviour Paper The external marketing environment (1 000 words) Choose two environments within the external environment to analyses demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment) Provide a definition of each chosen environment and justify in relation to your product (4 marks) Explain how each chosen environment impacts your product, using evidence from your research (business sources) to justify (20 marks) Discuss the opportunities presented for your chosen product in each environment (8 arks) Discuss the threats presented for your chosen product in each environment (8 marks) 1) Political First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies, or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws, international trade regulations and restrictions, monopolies and mergers rules, and consumer protection. The difference between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal factors are those which have become law and regulations. Legal needs to be complied with whereas Political may represent influences, restrictions or opportunities, but they are not mandatory. One of the important aspects that Apple Inc. Just consider is a market and product launching regulations. We will write a custom essay sample on Marketing environment and buyer behaviour specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing environment and buyer behaviour specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing environment and buyer behaviour specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Europe, many residents do not even have a land line phone system, and the mobile phone is the primary and only) phone number. Thus, the political environment is more possessive Of the cellular standards. This is also one of Apples biggest weaknesses. Keep in mind there are different political systems in different countries that must agree on the same cellular standard. The cellular standard must be transparent to a country that is a monarchy as well as a socialist country. The E has made it clear that the political aim of the governments role in cellular standards is to entertain more competition that shares the same standards. One more issue that Apple must confront is the apparent De facto reductionism of Monika and Ericson. These two companies are extremely important to their economy, as Monika has been mentioned as one of Rupees most important companies. The future is pretty safe for those two telecommunications giants, and Apple will be at a disadvantage if it must wrestle with them. There is an argument that with cellular standard conforming to European standards, US companies such as Motorola and Apple may be at a disadvantage in keeping up with Rupees cellular manufacturers. One can argue that this can be supported by the 2. G release of the phone Europe as opposed to the G standard. Apple can argue the European standards are exclusionary and discriminatory as Apple has invested large amounts of money into R standards. At present, mobile devices based on current US technology are now locked out of the E market since the W-CDMA standard has been converted into a requirement. (Wallis- Brown, Von Hellene, et al, 2000) The development of the phone under two different standards is a burden for Apple. The ELI arguably also protects its two telecommunication giants, Monika and Ericson. Apple is not alone in this fight, as Korean manufacturers such as LEG and Samsung face these burdens. Apple also shares this dilemma with Motorola on IIS soil. However, these competitors are established companies that have introduced product since the early adopter phase of mobile technology. Apple is a late entry in mobile phones. The development of the phone must balance the development of the phone to conform to US standards, E standards, and still maintain its uniqueness that the Apple brand has always maintained. 2) Technological The technological environment refers to new technologies, which create new product and market opportunities. Technological developments are the most manageable uncontrollable force faced by marketers. Organizations need to be aware of new technologies in order to turn these advances into opportunities and a competitive edge. Technology has a tremendous effect on life-styles, consumption patterns, and the economy. Advances in technology can start new industries, radically alter or destroy existing industries, and stimulate entirely separate markets. The rapid rate at which technology changes has forced organizations to quickly adapt in terms of how they develop, price, distribute, and promote their products. The four Ups of marketing are directly affected the moment a new sign is created. New technology is an ever- growing competitive industry based on consumer demand. Consumers want to do everything faster and easier, thus causing companies to combine their technologies into one product. The idea of multi-media device is not new, mobile phones have been able to make calls and access the internet for some years now. With the latest craze of listening to music outside of the car and Disdains becoming a history channel special, digital music; MPH has skyrocketed. With many Pads supporting a Windows based SO, consumers were able to buy a memory arid, load music, insert that into their phone, and listen via Windows Media player. The phone is different because it allows music to be stored directly onto either a 4 or KGB hard drive (Apple Inc. , 2014). The phone uses a new multi-touch display and new software so everything can be controlled by touch. It capabilities of listening to music and watching videos are amazing compared to standard software on Pads and other multi- media phones currently available. The phone capabilities are the same, you just simply touch a name and press call on the display, and there are no buttons to press. The internet allows you scroll web pages while downloading, just like a computer. However, in the international market, if Apple were to enter into Europe, they would be faced with a challenge of accommodating their technology. Rupees largest mobile phone service provider, Videophone, uses G/LISTS technology, which the phone does not support. Phone currently operates on GSM; however rumors have been spread about the possibility of Apple developing two versions of their phone. If a contract between Videophone and Apple was generated and the two versions of the phone were available for OTOH markets, the launch of the phone would be astounding. As technology is growing fast it is a big advantage for Apple because if it continue innovates like today it will be able to keep a pace of the high technology growth in the world. Increasing demand in technology can lead the company to new success. One of the biggest mobile wireless developments in 2008 was the increased availability of G mobile phones, such as Apples phone G. Moreover, Sprint is planning to offer a Woman based G services by 2009. Other mobile providers (including AT T, Verizon wireless, and T-Mobile) are currently purporting new Long Term Evolution (LET) G technology based on the SIMMS cellular standard. Chips are already developed that support both types of G networks and are expected to be included in Notebook computers, mobile phones, digital cameras and other consumer devices. Moreover, the mobile cloud is the recent trend, which includes not only giant carriers and Mobile device makers (Apple, Samsung), but also a full convergent of internet based companies and software giants (Amazon, Google, Face book, Microsoft and more). Apple launched cloud in October 201 1 and this new service stores music, applications, photos, calendars, intact, and documents and wirelessly pushes them to multiple ISO devices, Macs and Windows-based computers (Apple Annual Report, 2011 Apple Inc. Is on top of the market because of investing highly in research and product development. Moreover, innovation has shown big portion of this brand and has shown to pay out (Apple Inc. , 2014). B. Consumer buyer behavior (1500 words) What type Of buying decision is used for your product? Justify your answer by considering the level of involvement and other factors influencing this (10 marks) How might need recognition be triggered for your product? Explain how one factor influences this stage (1 0 marks) How could information search be undertaken for your product? Explain how one factor influences this stage (10 marks) Provide an example of a typical evoked set for your product and describe how alternatives could be evaluated for your product. Explain how one factor influences this stage (10 marks) How might the decision to purchase be made for your product? Explain how one factor influences this stage (ID marks) How might a consumer undertake post-purchase evaluation for your product? Explain how one factor influences this stage (10 marks) Studying consumer attitudes toward brands is of paramount important because thats what comes closest to revealing if a consumer intends to buy the brand in question. The Attitude toward object model is suitable for measuring attitude towards a product category or specific brands. According to this model, the consumers attitude toward a product/brand is a function of the presence (or absence) and evaluation of certain product-specific beliefs and/or attributes. That explains the number that turned up at various launches of the phone across the country. This also explained by the Attitude toward behavior model. This model is designed to capture the consumers attitude toward behaving or acting with respect to an object rather than the attitude toward the object itself. The appeal of this model is that it seems to correspond somewhat more closely to actual behavior than the attitude toward object model. Now this where Apple fails. There are 5 important steps that a consumer makes before they decide upon purchasing a product or using a service. What goes on in their head? Understanding these processes will help with developing marketing strategies targeted to the consumer. Brand awareness plays a huge role in the consumer decision making process. When consumers show an interest in buying a certain product, many of them will follow a decision making process which follows the next steps: problem recognition (unsatisfied need), information search, evaluation of expected outcome, purchase, post- purchase behavior. This process is a guideline for studying the way consumers make decisions, but it is important to remember that they can abandon the whole idea at any stage, and they do not necessarily continue with this decision making process up to a purchase. Consumer behavior is influenced by many things, including environmental and marketing factors, he situation, personal and psychological factors, family, and culture. Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible. Businesses often try to influence a consumers behavior with things they can control such as the layout of a store, music, grouping and availability of products, pricing, and advertising. While some influences may be temporary and others are long lasting, different factors can affect how buyers behave whether they influence you to make a purchase, buy additional products, or buy nothing at all. The first stage in the buying decision is problem recognition. Problem recognition occurs when a consumer is faced with an unsatisfied need (the need for a more convenient mode of communication) and desires a fulfilled outcome that satisfies this need. Problem recognition is triggered by either external stimuli (advertisements) or internal stimuli (hunger or thirst). Consumers can recognize unfulfilled wants in several ways, for example when an old product is not performing as well as it should, or when consumers are made aware of a new technology that will enhance their current product experience. The core off marketers goal is to make consumers aware of possible unsatisfied needs, and to show the consumer how the product or service will fulfill that need. Look at how Steve Jobs came along with the phone. No one needed it, but he made sure that the phone was something that everyone needed to have. Human beings are social, and they need people around them to interact with and to discuss various issues in order to reach better solutions and ideas. We learned that these social factors typically consist of the consumers small groups, their family, and their social roles and status. We also learned about social roles such as Initiators, Influences, Deciders, Buyers, and Users. These roles play a part within social groups consisting of friends and families in aggravating a buyers hunger for a certain product. The second stage in the buying decision is the search for information and the organization of this information within the individuals frame of reference. The information search involves exposure to different sources, such as promotional material and displays of the product, actively researching the product, or relying on historic information in the consumers mind, such as reconciled ideas about a product or a previous experience (good or bad) with such a product (our personal and psychological factors). Affecting consumer buyer behavior, Psychological Factors, are the consumers own personality is constructed by the unique psychological characteristics that create relatively consistent, lasting behavior in response to their own environment. These characteristics include Self Concept, Motivation and the five motivational needs, Perception, Learning, and Beliefs and Attitudes. In Summary, all Of these factors and stimuli illustrate an important point: nonusers are complicated. Not all buying decisions rely this heavily on the gathering of information, and the extent to which a consumer conducts an information search depends largely on the perceived risk of the purchase. When we are confronted with a decision, emotions from previous, related experiences affix values to the options we are considering. These emotions create preferences which lead to our decision. We are capable of rationally processing information about alternative choices; but were unable to make decisions because they lacked any sense of how they felt about the options. However, for consumers, perhaps the most important characteristic of emotions is that they push us toward action. In response to an emotion, humans are compelled to do something. In a physical confrontation, fear forces us to choose between fight or flight to insure our self-preservation. In our daily social confrontations, insecurity may cause us to buy the latest phone to support our positive self-identity. The third stage of the decision making process, is the evaluation of expected outcome. The consumer is now ready to make a decision based on all the information gathered, and those discarded. The consumer has now developed a set of criteria against which he will base this decision, and will most likely be able to narrow his search down to only a few products. The goal of the marketing manager is to determine which attributes of a product will convince a consumer to buy it. Recent studies have shown that attributes which plays on emotions (such as perceived trustworthiness, perceived comfort, perceived excellence or perceived status) are the ones that weighs the heaviest in decision making processes. This stage of the decision making process is critical, because many consumers are not able to make a rational session by weighing up alternatives, and if they have reached this stager the more emotional consumer has reached an uncritical blindness in which they become obsessed with buying the product. The next step in the decision making process is to purchase the product. The consumer has decided which product to buy, or not to buy anything at all. If he decides to make a purchase, the next step in the process is an evaluation of the product after the purchase. While demographic variables such as income, education, and marital status are important, we will look at gender, age, and stage of life and how they influence purchase decisions. Men and women need and buy different products. They also shop differently and in general, have different attitudes about shopping. You know the old stereotypes. Men see what they want and buy it, but women try on everything and shop till they drop. Theres some truth to the stereotypes. Interestingly the process does not stop at the point of purchase because there is a stage five called the post-purchase evaluation. The process continues even when the product or service is being consumed by the individual or business. So if it doesnt meet your needs or solve your problem o can take action to improve the product or service. Your actions at this point might inform other potential buyers who would be keen to hear about your experiences. The level of satisfaction that the consumer will experience will depend largely on how many of his expectations were met. Lets look at an example based upon buying a new Phone. The first stage is likely to be that you have a need for communication or access to the Internet, or problem because you cannot interact with friends using social media. So the second stage is where you speak to your friends and surf the Internet cooking at alternatives, which represent stage two or your information search. As a buyer you might visit a local phone store and speak to the sales staff to help you complete stage three, I. E. Your evaluation of alternatives. Stage four is the selection of product and you go and make your final decision and buy your Phone from a local store or using an e-commerce website. Stage five involves your post-purchase evaluation whereby you use the phone and have a positive, negative or mediocre experience of the product. If it doesnt satisfy your needs you take action and more importantly youll tell ethers of your problems. If youre pleased with the product, you will tell your friends and this will influence stage two (their information search) when they decide to buy an Phone.

Hatchet3 essays

Hatchet3 essays The book I am reading is called Hatchet. It is about Brian Robeson, whose parents are divorced. It starts off that he is flying to visit his father in the Canadian wilderness. His parents are divorced because his mom is seeing another man, and Brians father doesnt know. He refers to this as the secret. This flight to see his father in the Canadian wilderness is Brian's first time in an airplane. He explains this to the pilot and tells him that he is scared. The pilot feels sorry for Brian and decides to show him that flying is not very difficult. He lets Brian take the steering control and direct the line of flight for awhile. Just when Brian thinks that everything is going well, the pilot has a heart attack and dies. Brian knows he must land the plane himself or die. He tries to use the radio, but it does not work. He knows that if he hits the trees, he will die, so he decides to land in the water of a lake. When the plane hits the water, he flys out through a window. He swims to the bank of the lake for awhile to rest. Brian knows he needs food and shelter to survive so he sets out to find both. He was very careful not to get lost or go too far from the lake where he crashed. He found a cherry tree and because he was very hungry, he ate his fill. He filled his windbreaker with cherries to eat later and then managed to find a cave for shelter. He slept very well, but in the morning when he awoke, he saw a bear in the cave. He was terrified, because the bear was only about 20 feet away eating his cherries out of his windbreaker. The bear only looked at Brian and then left. The cherries must have been enough to curb his appetite! The discovery of how to make a fire was very important to Brians survival. He needed to have one at the mouth of the cave to protect him from wild animals, and to signal for help. He discovered it by mistake when a porcupine wandered into his cave. It was dark in the cav ...

Climate Change and Its Impact on Health Essay Example | Topics and Well Written Essays - 3500 words

Climate Change and Its Impact on Health - Essay Example Solar radiation powers the climate system. Here we are trying to explain the factors, which are affecting our climate change, and how the human activities are affecting the climate mostly in negative way. Further we will try to understand how the global warming the most visible aspect of climate change affects our whole climate system including humans worldwide. Finally we will discuss the ill effects of these climatic changes on human health as a whole. Apart from environmental perspective we would discuss this phenomenon on the basis of social and economical development and how we can manage these changes effectively and equitably. Key-words: Global warming, Current Situation Analysis (CSA), Qualitative Research Methodology (QRM), Focus Group Discussions, In Depth Interviews, Key Informant Interview, questionnaire, Free Listing, Green House Gases, Emissions. Introduction: There can be no clearer illustration of the need for human beings to act globally than the issues raised by the impact of human activity on our atmosphere. That we all share the same planet came to our attention in a particularly pressing way in the 1970's when scientists discovered that the use of chlorofluorocarbons (CFC's) threatens the ozone layer shielding the surface of our planet from the full force of the Sun 's ultraviolet radiation. Damage to that protective shield would cause cancer rates to rise sharply and could have other effects, for example, on the growth of algae. Getting rid of CFC's has turned out to be just the curtain raiser; the main event is climate change, or global warming. Climate change is a very different matter. The scientific evidence that human activities are changing the climate of our planet has been studied by a working group of the Intergovernmental Panel On Climate Change (IPCC), an international scientific body intended to provide p olicymakers with an authoritative view of climate change and its causes. The Third IPCC report (2001) finds that our planet has shown clear signs of warming over the past century. The 1990's were the hottest decade, and 1998 the hottest year, recorded year the 140 years for which meteorological records have been kept. In fact, nine of the hottest years during this period have occurred since 1990, and temperatures are now rising at three times the rate of early 1900's ("This year was the 2nd Hottest, confirming a Trend, UN says", New York times, 19 December 2001,). Sea levels have risen by between 10 to 20 centimeters over the past century. Since 1960's snow and ice cover has decreased by about 10% Ad Mountain glaciers are in retreat everywhere except near the poles. Now due to climate change, lots of poor nations and their populations will face drastic situations. In 1991, a cyclone hit the coast of Bangladesh, coinciding with high tides that left 10 million people hopeless and kill ed 1, 39,000. Most of these people were living on mudflats in the deltas. As many as 70 million people could be affected in Bangladesh, and a similar number in china.

Internal Business Process Essay Example | Topics and Well Written Essays - 1000 words

Internal Business Process - Essay Example From the case study, the first step of the internal business process relates to the invoicing. For any business to be successful, it is vital that the invoices are carefully examined by the finance officers. After receiving the invoice, the data must be entered, the data validated and finally, issuance of payment. The invoicing process aims at ensuring that there are no complications between the company and the clients. Upon receiving the invoice, the client must confirm the invoice- a key aspect in invoicing-, after which the company categorizes the invoices and forwards them to the concerned departments. Next in line is checking the invoice. This process determines if the invoicing process is complete or not. After the particulars of the invoice are entered, the scrutinizing process takes charge. In the case of an incomplete invoice, the management informs the client through official requests through telephone calls or e-mails. In the event of no responses after five days, it is th e responsibility of the administration to send the clients’ more reminders. On the other hand, for normal invoices, the administration must contact the client and request for the authorization for completion of the invoicing process. ... After checking the invoice, the next step is filling in the details of the invoice as required in the entry form. The details in the invoice entry form are useful for the internal business process as the forms act as the blueprint of the business operations. With the provision of the client’s details- inclusive of their name, address and arrival date- makes it easier for the administration to deliver the required information to the right people at the right time. This turns down to efficiency and effectiveness of the entire business process. In essence, the filling in phase, can be described as the main process between interaction between the administration and the clients of the business. Besides the process of filling in the data by the administration, the administration cannot escape the step of entering the invoice data. This process begins from the client collecting the invoice forms from the administration then assessing the invoice through the SAP system. After accessin g the forms, the client gets a reference number on their forms, which allows them complete the forms then send the invoice to the required department. After the administration receives the invoices, the invoice is then validated through a sorting process, so as to ensure, that the correct details are filled in the invoice sheet. After entering the details in the invoice, the form is validated by the validation officer who batches the form and forwards it to the next stage. The internal business process cannot be complete if the process of invoice validation is not achieved by the organization. This process begins with the validation officer receiving all the invoices received in their office. The next step included taking a batch for the invoices and sorting them

Open source intelligence and privacy - criminology Essay

Open source intelligence and privacy - criminology - Essay Example There is also the hope of stopping the incidence of crime, through addressing the causes of crime at the individual level, which can result in social reforms. The pressure to study crimes and criminal behaviour is also fuelled by the wish to comprehend and give an explanation about the incidences of crime and the reactions of society towards it. Again, some scholar, especially philosophers and sociologists, will study crime, so as to know more about it, and also to find out what it tells the people about the society and its problems. In defining crime, the simple definition developed about the area is this: criminology as the collection of knowledge related to the issue of crime, as a social phenomenon. The field of criminology covers – under it – the law making process, the breaking of laws, and the responses offered to the community members that break the law. The objective of the field of criminology is that of developing a body of general and evidence-based knowledge, among other sets of knowledge, about the processes of law, crime and the treatment offered to the breakers of law. On the other hand, computer science is the practical, specific approach to the field of computation and its applications. It is the methodical exploration of the structure, feasibility, expression and the mechanization of algorithms (methodical processes) behind the process of obtaining, illustrating, processing, storing, transmitting and accessing information, whether it is programmed as bits inside a computer memory bank or transcribed inside the protein structures or the genes of human cells. A computer scientist is a specialist in the field of computing and the designing of computational systems. This report will identify the key concepts of computer science from a criminologist’s point of view. The report will also explore the meaning of the concept, the difficulty of putting the field into operation and the relevance of the field

Literacy and Numeracy: Personal Development Plan

Literacy and Numeracy: Personal Development Plan A new prospect by the Australian government will have new teachers who have graduated from university undergo a literacy and numeracy test to show that they are at a competent level to teach students. Students leaving university will be required to place in the top 30% to pass. EDU114 is a current course at the University of the Sunshine Coast which is helping aspiring teachers to get ready for life in the classroom. In this course, one of our tasks is to form a personal develop plan to help us achieve our goals to pass the literacy and numeracy test in 4 years. I have undergone four practice literacy tests and four practice numeracy tests. Below are my results and my personal development plan to help me lift my results to become a successful and competent teacher. Literacy was done first so I will examine my results for these test first. I have averaged out all my results for the four tests to make them easier to analyse then broken the tests down into sections. These sections are: spelling, punctuation, grammar, comprehension and total score. My total score for the four tests averaged out to be 70.5. If we are to assume that anything over 70 would be top 30% then I have just scraped in. The main section holding me back has been comprehension with a low score of 59 while my best scoring section was grammar which was 78. Spelling and punctuation were 67.5 and 76.5 respectively. If I am to improve on these numbers one of my goals is to move my comprehension score from a 59 to a 75 by the end of the second semester. To do this I will be keeping a reading journal by my side when I read books, whether it be recreational or for study. By keeping a reading journal and taking notes, it will force me to absorb what I am reading rather than just taking in words. By handwriting in a journal, it forces me to use the correct spelling without the help of auto correct on the computer which will also improve my spelling. By repeating this same test in 8 months time, it will give me a greater understanding of my improvement in all areas while at the same time being a long enough time for me not to remember the answers. My numeracy test was very poor compared with my literacy test. My total score was only 54.25 with my lowest score coming in at 36.75 for written arithmetic. The other two scores were written data at 52 and mental arithmetic at 68.5. As you can see, none of these scores are anywhere near sufficient to get in to the top 30%. My goal for numeracy is similar to my literacy goal but instead of just focusing on one section like comprehension, my goal is to redo the test at the end of the second semester and have my total score at 75. To do this, I will be getting help from an outside source known as the Khan Academy. The Khan Academy has been recommended to me by other students who needed help in their math classes. It takes you through problems, ideas, solutions, graphs and anything you need help with and explains slowly so you can understand. By using this site each week and methodically going through their format for learning, I will improve my mathematics knowledge and be able to check my mathematics knowledge at the end of the year. The literacy and numeracy tests that the Australian government is implementing are designed to make sure educators are in the top 30% of Australians for literacy and numeracy. These test are a way to make sure that our students are only receiving correct information. After reviewing my tests in literacy and numeracy I can see that I have a bit of a way to go until I am ready to teach. However, with my goals in place I believe that I will be able to reach the top 30% by the end of my university degree. I look forward to the end of the year where I can test myself again and check my progress, after which I can reset my goal posts and aim higher for next time.

John Adams :: biographies bio biography American History

John Adams (1735-1826) Founding father. Second President of the United States, first vice-president of the U.S., member of the Continental Congress, helped draft the Declaration of Independence, helped negotiate the treaty of Paris with England in 1783. Also known as the Paris Peace Treaty, this agreement ended the United States War for Independence, giving formal recognition of the United States, and established it's then-boundaries. Second President (1797-1801) John Adams devoted much of his presidential energy to dealing with infringements on American neutrality in an Anglo-French war. He succeeded in keeping the United States from being drawn into those hostilities. He did so, however, at great cost to his popularity, and he left office feeling much battered and wrongly abused. Many years later, Adams observed: "No man who ever held the office of President would ever congratulate a friend on obtaining it." THE PARIS PEACE TREATY (PEACE TREATY of 1783): In the name of the most holy and undivided Trinity. It having pleased the Divine Providence to dispose the hearts of the most serene and most potent Prince George the Third, by the grace of God, king of Great Britain, France, and Ireland, defender of the faith, duke of Brunswick and Lunebourg, arch- treasurer and prince elector of the Holy Roman Empire etc., and of the United States of America, to forget all past misunderstandings and differences that have unhappily interrupted the good correspondence and friendship which they mutually wish to restore, and to establish such a beneficial and satisfactory intercourse , between the two countries upon the ground of reciprocal advantages and mutual convenience as may promote and secure to both perpetual peace and harmony; and having for this desirable end already laid the foundation of peace and reconciliation by the Provisional Articles signed at Paris on the 30th of November 1782, by the commissioners empowered on each part, which artic les were agreed to be inserted in and constitute the Treaty of Peace proposed to be concluded between the Crown of Great Britain and the said United States, but which treaty was not to be concluded until terms of peace should be agreed upon between Great Britain and France and his Britannic Majesty should be ready to conclude such treaty accordingly; and the treaty between Great Britain and France having since been concluded, his Britannic Majesty and the United States of America, in order to carry into full effect the Provisional Articles above mentioned, according to the tenor thereof, have constituted and appointed, that is to say his Britannic Majesty on his part, David Hartley, Esqr.